PPG in the News
Jan. 1, 2017
"In his dual role as marketing guru for his company and head of a 12-person sales team, Steve Nassar rolls out business tactics to the brokerage after some personal beta testing.
After high school, I worked in construction for a couple of years and then got a job selling Harley-Davidson motorcycles. I was like a duck in water—I loved sales! I met many successful real estate people buying expensive toys and realized there was something interesting about their industry. In 2003, during the last housing boom, I became a mortgage broker and focused on working with real estate agents. When I saw how much time they spent answering the same questions about home buying and financing from their clients, I wrote an instructional homebuying book they could hand out up front. It was a marketing tool they could use to brand themselves, make a positive impression, and save some time."Read the full article
Portland Business Journal
March 20, 2018
On most metrics, last year wasn't quite as momentous as 2016 for Portland's residential market.
New listings, pending sales and closed sales all dipped a bit while market time lengthened, according to the research firm RMLS.
Nevertheless, the median sales price grew nearly 10 percent, and many real estate firms continued to prosper. Three-quarters of the 31 firms that responded to our survey for The List of residential real estate firms grew their total sold dollar volume.
And much like our regular 'hottest neighborhoods' project — ranking ZIP codes by home sales, average price and days on market — we've crunched the numbers on these firms to rank them on seven equally weighted factors: total sales volume, gain in volume, volume per agent, number of homes sold, gain in homes sold, homes sold per agent and, finally, average sale price.Read the full article
Cascade Business News
Feb. 6, 2018
It was a busy end to 2017 for Premiere Property Group. They opened a Bend office in August, a Salem office in November, and in January this Oregon-grown real estate brokerage hit a goal that they have been aiming at for several years — over 1000 agents and the title of largest in Oregon (and SW Washington). Eleven Premiere offices now stretch from Battleground to Salem and from West Portland to Bend. Not bad for a real estate company that started in the depths of the recession with just six agents.
Since their improbable start, Premiere’s phenomenal growth has been fueled by two things: their unique business model, and the simple word of mouth between agents that model has continued to generate.
In Bend, forty agents have already signed on with Premiere, and founding owner and President Kelly Yock has set some ambitious goals for the near future. “Our goal is to have ten percent of all agents in Bend in the next year, that’s about 160 agents, and in the next three years, twenty percent of all Bend agents.”Read the full article
Aug. 8, 2015
"Premiere Property Group is one of the fastest growing real estate brokerages in the region.
With seven offices in Oregon and SW Washington, the locally-owned brokerage has grown to more than 400 agents since 2009. Why? The company was built by Realtors for Realtors.
The second largest real estate brokerage in the region, the company was recently ranked No. 8 by the Portland Business Journal's 2015 100 Fastest Growing Private Companies."Read the full article
"Broker to Broker hears from Kelly Yock, president, and Steve Nassar, vice president of sales and marketing, at Premiere Property Group in Portland, Ore., in part three of a four-part series on how to build a client-centric culture.
As leaders of the second largest real estate company in the Portland, Ore., area, Kelly Yock and Steve Nassar operate on the belief that the support and services they provide to their agents will translate into top-notch service for their clients.
Yock and Nassar continue to sell, which gives them first-hand knowledge of today’s client needs. They also understand that by making business more efficient, agents will have more time to fulfill to those client needs. By supporting agents, their company culture puts clients first, Yock and Nassar say."Read the full article
Portland Business Journal
June 22, 2015
"Nearly 900 business leaders packed the Hilton Hotel in downtown Portland Wednesday night to learn which companies are the region's fastest-growing enterprises.
The Portland Business Journal's annual Fastest-Growing Private 100 Companies (or PBJ100 for short) event honors privately held businesses that demonstrate the highest revenue growth rate over the last three years. The threshold to make the top 100 was, at 51.5 percent, the highest ever."Read the full article
July 20, 2017
Premiere Property Group was proud to be a corporate sponsor again this year in OAR HOME Foundation's Driving it HOME Golf Tournament. It was a great way to network with other industry professionals while enjoying a fun afternoon of golf, food and drinks - all while benefitting a great cause.
The Oregon Association of REALTORS® HOME Foundation is a 501(c)3 charity that provides financial resources to create, expand, and encourage home ownership opportunities for Oregonians at or below local median income. It also promotes awareness of affordable housing issues by educating Oregonians and their representatives about the barriers to home ownership and the resources needed to increase housing affordability.Learn More
Jan., 20, 2016
"Premiere Property Group, based in Lake Oswego, Ore., collected 1,394 pounds of food for the Oregon Food Bank, which serves Oregon and Clark County, at a food drive in November and December.
Premiere, which has offices in Battle Ground and Vancouver, also raised $1,208 for the food bank.
The real estate firm also raised $6,000 for Habitat for Humanity, a total that was matched by Regency BlueCross BlueShield, which donated the same amount to Habitat."Read the full article
with Principal Broker, Kelly Yock, Premiere Property Group
The Money Station: Retirement Ready, Real Estate and Finance Show hosted by Kim Dodge on KBNP AM 1410,
Sept. 26, 2015
When you have over 450 real estate brokers in your company, you can spot the trends pretty quickly! Kelly shares stories about how the legalization of recreational marijuana in Oregon may be affecting your neighborhood and home values…a new frontier in real estate.Read the full article
All Things Real Estate
"Premiere Property Group was formed by six real estate brokers in the midst of the 2009 recession to create a new business model, one that could survive in tomorrow's economy, yet not the traditional top-heavy brokerage structure."